Editing by Design
The Classic Guide to Word-and-Picture Communication for Art Directors, Editors, Designers, and Students
Alex W. White ; Jan V. White
- An
- Industry
- Classic,
- Revised
- for
- the
- Modern
- AgeThis
- classic
- guide
- to
- winning
- readers
- for
- designers,
- art
- directors,
- and
- editors,
- has
- been
- completely
- updated
- to
- be
- applicable
- to
- both
- online
- and
- print
- publication
- design.
- Because
- it
- has
- truths
- about
- effective
- visual
- communication
- that
- transcend
- ever-changing
- technology,
- this
- book
- has
- been
- in
- continuous
- publication
- since
- 1974.
- Revised
- with
- the
- careful
- attention
- of
- widely
- respected
- author
- and
- professor
- of
- graphic
- design
- Alex
- W.
- White,
- Editing
- by
- Design,
- Fourth
- Edition,
- describes
- how
- both
- word
- people
- and
- design
- people
- have
- the
- same
- task:
- to
- reveal
- the
- true
- core
- of
- each
- message
- as
- plainly
- and
- compellingly
- as
- possible.
- It
- is
- a
- book
- vital
- to
- creators
- of
- today’s
- online
- and
- print
- media.Readers
- will
- find
- ways
- to
- marry
- content
- and
- form,
- helping
- story
- and
- design
- to
- reinforce
- each
- other,
- and
- create
- pages
- that
- are
- irresistible.
- Brimming
- with
- three
- hundred
- illustrations,
- chapters
- cover
- a
- wealth
- of
- design
- and
- editing
- matters,
- including:Readers
- will
- learn
- how
- editor-designer
- collaboration
- can
- achieve
- maximum
- creative
- impact
- through
- the
- effective
- use
- of
- words,
- images,
- and
- space.
- Full
- of
- practical
- examples,
- this
- book
- is
- equally
- for
- designers
- looking
- for
- a
- deeper
- understanding
- of
- how
- to
- design
- better
- and
- for
- writers
- and
- editors
- wanting
- to
- communicate
- more
- vividly
- with
- the
- utmost
- impact,
- as
- well
- as
- for
- editorial
- directors
- and
- publishers
- seeking
- a
- competitive advantage.
pro-mbooks3 : libris
