Poof! Plant Profits In Peril
Allison Frederick
- Are
- You
- At
- Risk
- of
- Losing
- A
- Fortune?
- Patents,
- trademarks,
- marketing
- and
- branding
- are
- traditionally
- some
- of
- the
- least
- exciting
- subjects
- for
- horticulturists.
- Marred
- with
- a
- dizzying
- array
- of
- ambiguous
- terms
- and
- what
- seems
- like
- a
- never-ending
- slew
- of
- exceptions
- to
- every
- “rule,”
- many
- business
- owners
- risk
- losing
- a
- fortune
- by
- electing
- to
- ignore
- these
- important
- areas
- of
- their
- businesses.Poof!
- Plant
- Profits
- in
- Peril
- is
- a
- refreshing,
- easy-to-read,
- patent,
- trademark
- and
- branding
- storybook
- that
- teaches
- horticulturists
- to
- maximally
- profit
- from
- their
- protected
- plant
- assets
- by
- successfully
- negotiating
- some
- of
- the
- most
- common
- pitfalls
- of
- the
- complex,
- intellectual
- property world.
