Getting Dressed and Parking Cars

Getting Dressed and Parking Cars captures the minute-to-minute, event-by-event, nail-biting business adventure of Alok Kejriwal’s fourth entrepreneurial venture—Games2win. The Walt Disney Company acquired Alok’s previous company. Games2win has been creating car parking and dress-up games online with the aim of becoming India’s most successful casual gaming start-up in the global market. Each chapter in this book captures Alok’s real-life experience of building, scaling and routinely failing in his venture. The book throbs with adrenaline as Alok thrills readers with stories of his website traffic vanishing in thin air, his games getting stolen, his arrest and his partner’s amazing creation of ‘invisible’ ads. Getting Dressed and Parking Cars is not a book glorifying a successful start-up but a journey of business adventures that celebrates the spirit of ‘starting something’. Think of it as a playbook for professionals and entrepreneurs to create something new.