Winning Her Business
How to Transform the Customer Experience for the World’s Most Powerful Consumers
Bridget Brennan
- Bridget
- Brennan,
- CEO
- of
- Female
- Factor,
- shows
- readers
- how
- to
- win
- sales
- and
- grow
- market
- share
- by
- creating
- a
- customer
- experience
- that
- appeals
- to
- the
- most
- powerful
- consumers:
- women***.***When
- people
- think
- about
- the
- world’s
- growth
- markets,
- they
- often
- envision
- countries
- like
- China
- and
- India.
- Yet
- they
- miss
- the
- largest
- one
- right
- here
- at
- home,
- no
- matter
- where
- you
- call
- home:
- women*.*With
- women
- driving
- 70
- to
- 80
- percent
- of
- consumer
- spending,
- it
- would
- seem
- an
- obvious
- strategy
- to
- learn
- how
- best
- to
- appeal
- to
- this
- continually
- expanding
- market.
- Common
- sense?
- Yes.
- Common
- practice?
- No.In
- Winning
- Her
- Business,
- Bridget
- Brennan,
- advisor
- to
- some
- of
- the
- world’s
- biggest
- brands
- and
- businesses,
- provides
- a
- roadmap
- for
- selling
- in
- a
- world
- dominated
- by
- the
- rise
- of
- women’s
- economic
- power.
- Brennan
- introduces
- The
- Four
- Motivators®
- Framework,
- which
- shows
- how
- every
- company
- can
- help
- customers
- feel:Showcasing
- best
- practices
- from
- brands
- as
- diverse
- as
- Lexus,
- Sephora,
- Allstate
- and
- the
- Minnesota
- Vikings
- NFL
- team,
- Winning
- Her
- Business
- offers
- invaluable
- insights
- into
- women
- as
- consumers
- and
- shows
- that
- almost
- all
- businesses
- have
- an
- opportunity
- to
- create
- an
- inclusive
- customer
- experience
- that
- inspires
- increased
- sales,
- referrals,
- and
- repeat business.
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