The Silicon Valley Challenge
A Wake-Up Call for Europe
Christoph Keese
- An
- Insider
- Report
- from
- the
- Centre
- of
- the
- Digital
- UniverseSilicon
- Valley
- shook
- the
- European
- economy
- to
- its
- core.
- American
- technology
- companies
- are
- the
- big
- winners
- of
- digitization.
- With
- the
- capacity
- to
- reach
- billions
- of
- people,
- they
- are
- aggressively
- making
- inroads
- into
- traditional
- industries.
- Digital
- Disruption
- poses
- a
- major
- threat
- to
- European
- industries
- such
- as:
- automotive,
- retail,
- logistics,
- healthcare,
- pharmaceuticals,
- banks,
- insurance
- companies
- and
- chemicals.
- No
- sector
- is
- spared
- from
- the
- onslaught
- of
- Silicon
- Valley
- -
- with
- dramatic
- consequences
- for
- workers
- in
- Europe.
- Who
- is
- behind
- Silicon
- Valley’s
- enormous
- success?
- How
- do
- the
- founders
- and
- investors
- think?
- Where
- does
- all
- the
- money
- come
- from?
- Why
- are
- their
- universities
- so
- successful?
- In
- short:
- How
- does
- Silicon
- Valley
- function?
- Christoph
- Keese,
- a
- Berlin-based
- author
- and
- top
- executive
- of
- Axel
- Springer,
- the
- highly
- digitalized
- publishing
- house,
- lived
- and
- worked
- in
- Silicon
- Valley
- for
- half
- a
- year
- on
- behalf
- of
- his
- company.
- He
- wrote
- an
- account
- of
- his
- experiences
- in
- this
- book.
- It
- is
- a
- gripping
- narrative
- written
- from
- the
- epicenter
- of
- the
- 21st
- Century:
- vivid,
- memorable
- and
- well-informed.
- His
- book
- has
- become
- a
- bestseller
- in
- Germany.
- It
- is
- now
- available
- in
- English
- for
- the
- first time.
