Being a farmhand was not something that Jill Holt aspired to be while growing up in Foxhollow, Wisconsin; well, that was before she and her husband Brandon found out that they were pregnant.
Brandon proved himself an exemplary assistant manager at the Foxhollow, Luxury Car Dealership, so much so that they offered him the manager position of their newest dealership in Fairbanks, Tennessee. After packing up what little they own, they set out to start a new life with endless possibilities.
They found their new town to be friendly, but Fairbanks was not without its problems; unsolved disappearances have gone on for decades. There has always been one rule in Fairbanks, and Jill unknowingly broke that rule when she and her daughter entered the woods to chase after the family dog; soon after, her daughter becomes one of the disappeared.
Later, when their dog appears from within the woods with a pink hat that was torn from their daughter's onesie when she disappeared, Brandon set out to search for their daughter. When Jill is no longer able to reach Brandon through texts or calls, she enters the woods and soon finds herself fighting for her life to get back out.