The United States of Arugula

The Sun Dried, Cold Pressed, Dark Roasted, Extra Virgin Story of the American Food Revolution

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  • The
  • wickedly
  • entertaining,
  • hunger-inducing,
  • behind-the-scenes
  • story
  • of
  • the
  • revolution
  • in
  • American
  • food
  • that
  • has
  • made
  • exotic
  • ingredients,
  • celebrity
  • chefs,
  • rarefied
  • cooking
  • tools,
  • and
  • destination
  • restaurants
  • familiar
  • aspects
  • of
  • our
  • everyday
  • lives.Amazingly
  • enough,
  • just
  • twenty
  • years
  • ago
  • eating
  • sushi
  • was
  • a
  • daring
  • novelty
  • and
  • many
  • Americans
  • had
  • never
  • even
  • heard
  • of
  • salsa.
  • Today,
  • we
  • don't
  • bat
  • an
  • eye
  • at
  • a
  • construction
  • worker
  • dipping
  • a
  • croissant
  • into
  • robust
  • specialty
  • coffee,
  • city
  • dwellers
  • buying
  • just-picked
  • farmstand
  • produce,
  • or
  • suburbanites
  • stocking
  • up
  • on
  • artisanal
  • cheeses
  • and
  • extra
  • virgin
  • oils
  • at
  • supermarkets.
  • The
  • United
  • States
  • of
  • Arugula
  • is
  • a
  • rollicking,
  • revealing
  • stew
  • of
  • culinary
  • innovation,
  • food
  • politics,
  • and
  • kitchen
  • confidences
  • chronicling
  • how
  • gourmet
  • eating
  • in
  • America
  • went
  • from
  • obscure
  • to
  • pervasive—and
  • became
  • the
  • cultural
  • success
  • story
  • of
  • our era.
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