Win
The Key Principles to Take Your Business from Ordinary to Extraordinary
Dr. Frank Luntz
- From
- the
- New
- York
- Times
- bestselling
- author
- and
- top
- pollster
- Dr.
- Frank
- Luntz
- comes
- an
- unprecedented
- examination
- of
- communication
- excellence
- and
- how
- top
- performers
- win
- in
- all
- areas
- of
- human
- endeavor
- by
- utilizing
- superb
- communication
- skills.
- From
- Mike
- Bloomberg
- and
- Arnold
- Schwarzenegger
- to
- business
- icons
- Rupert
- Murdoch,
- Steve
- Wynn,
- and
- Fred
- Smith;
- to
- the
- CEOs
- of
- MGM
- Resorts,
- J.
- Crew,
- and
- Gibson
- Guitar;
- to
- legendary
- sports
- superstars
- like
- Larry
- Bird,
- Jimmy
- Connors,
- and
- Mike
- Richter;
- to
- media
- legends
- Roger
- Ailes,
- Don
- Imus,
- and
- dozens
- more,
- Luntz
- tells
- their
- stories--in
- their
- own
- words--and
- demonstrates
- how
- their
- style
- of
- operation
- and
- communication
- is
- absolutely
- essential
- to
- their
- success.
- Luntz
- makes
- it
- clear
- that
- following
- the
- rules
- of
- effective
- communication
- is
- indispensable
- in
- any
- successful
- human
- endeavor.Dr.
- Luntz
- offers
- more
- than
- seventy
- new
- "words
- that
- work"
- for
- private
- one-on-one
- meetings
- with
- your
- boss,
- for
- public
- presentations
- to
- hundreds
- of
- colleagues,
- or
- for
- television
- appearances
- that
- reach
- millions.
- There
- are
- more
- than
- three
- dozen
- specific
- lessons
- and
- recommendations--and
- each
- one
- directly
- illustrates
- the
- nine
- essential
- action-oriented
- principles
- of
- winning
- at
- every
- level:
- People-Centered,
- Paradigm-Breaking,
- Prioritizing,
- Perfection,
- Partnerships,
- Passion,
- Persuasion,
- Persistence,
- and
- Principled
- Actions.Do
- you
- have
- what
- it
- takes
- Win
- is
- an
- unprecedented
- examination
- of
- the
- art,
- science,
- and
- language
- of
- winning,
- and
- a
- must-have
- for
- people
- who
- want
- to
- understand
- and
- emulate
- the
- winners
- of
- today.THE
- DEFINITION
- OF WINNING
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