The Sacred Deal: Where Value Meets Authority

THE SACRED DEAL is a strategic pricing and positioning manual for consultants, advisors, entrepreneurs, and leaders of influence whose work carries consequence.
It is written for those who operate in high-trust environments, where price is not a number — it is a signal, and where lowering the boundary is more dangerous than losing a sale.

In an economy driven by perception, identity, and trust, this book goes beyond formulas, gimmicks, and scarcity tactics.
It offers a blueprint for pricing that becomes:

• A declaration of value
• A boundary of leadership
• A standard the market rises to meet

Drawing from deep executive insight and high-stakes advisory experience, Dr. Leticia Lilleström shows how to build offers, authority, and communication that command respect — before the price is ever spoken.

Readers will learn how to:

Frame price as leadership, not negotiation.
Establish authority through presence, voice, and posture.

Design high-trust offers that are impossible to compare.
Build structures that hold their own weight without over-explaining.

Replace discounts with boundaries, and discounts with discipline.
Protect positioning by protecting standards.

Build a pricing identity that outlasts trends, tactics, and competitor noise.

Speak price with neutral certainty — calm, anchored, and unapologetic.

Master the Three Dimensions of Trust (self, offer, and identity) so buyers step into their own transformation, not just a transaction.

Transform pricing from fear into legacy.
Not just charging more — becoming someone who can hold more.

From boardrooms to private advisory, from premium consulting to C-suite mentorship, THE SACRED DEAL equips leaders to:

Signal authority without arrogance.
Filter clients without apology.
Sell without pressure, persuasion, or justification.

Align price with identity so the market recognises who you are — before you explain it.

For professionals who operate at the level of consequence, this is not merely a book — it is a turning point in how you value your work, your voice, and your legacy.

Themes:

premium pricing, value and identity, authority positioning, high-trust sales, boundaries and confidence, leadership through standards, strategic influence

Perfect for readers of:

Never Split the Difference (Chris Voss),
$100M Offers (Alex Hormozi),
The Psychology of Money (Morgan Housel),
The 48 Laws of Power (Robert Greene),
and works that blend strategy, psychology, and executive presence.

Audience:

consultants, strategists, executive advisors, founders, coaches, board-level leaders, and entrepreneurs who sell transformation, not templates.