AI in the commercial area
The Impact of AI on commercial operations
Dr. Maged Hassanien
- At
- a
- time
- characterised
- by
- constant
- progress
- and
- digital
- transformation,
- the
- business
- world
- is
- experiencing
- a
- revolution.
- Artificial
- intelligence
- (AI)
- is
- on
- the
- rise.
- The
- fascinating
- developments
- in
- the
- field
- of
- artificial
- intelligence
- have
- not
- only
- changed
- the
- way
- companies
- do
- business,
- but
- have
- also
- redefined
- the
- dynamics
- of
- commercial
- processes.
- As
- a
- key
- player
- in
- this
- development,
- AI
- offers
- a
- wealth
- of
- opportunities
- to
- optimise
- processes,
- increase
- efficiency
- and
- open
- up
- new
- horizons
- for
- data-driven
- decision-making.1
- The
- term
- "artificial
- intelligence"
- may
- still
- sound
- like
- science
- fiction
- to
- many,
- but
- it
- has
- long
- since
- become
- reality
- and
- is
- shaping
- the
- business
- landscape.
- AI
- refers
- to
- systems
- that
- can
- imitate
- human
- intelligence,
- learn
- complex
- tasks,
- solve
- problems
- and
- even
- make
- decisions
- independently.
- In
- a
- business
- context,
- this
- technology
- is
- increasingly
- seen
- as
- an
- indispensable
- resource
- that
- is
- revolutionising
- the
- traditional
- working
- day
- and
- enabling
- companies
- to
- adapt
- to
- the
- demands
- of
- an
- increasingly
- globalised
- and
- digitalised
- economy.
- The
- relevance
- of
- artificial
- intelligence
- (AI)
- in
- the
- business
- world
- is
- of
- fundamental
- importance
- for
- companies
- striving
- for
- sustainable
- success
- and
- competitive
- advantage
- in
- an
- increasingly
- complex
- business
- world.
- Artificial
- intelligence
- offers
- a
- wide
- range
- of
- applications
- to
- revolutionise
- efficiency,
- accuracy
- and
- flexibility
- of
- business
- processes.
- Below
- are
- some
- general
- reasons
- why
- AI
- is
- so
- important
- for
- the
- business
- sector:3
- 1)
- Increased
- efficiency:
- AI
- enables
- the
- automation
- of
- repetitive,
- time-consuming
- tasks
- in
- the
- area
- of
- commercial
- administration.
- By
- relieving
- companies
- of
- monotonous
- activities,
- they
- can
- utilise
- resources
- more
- efficiently
- and
- devote
- themselves
- to
- more
- demanding tasks.
