E-Commerce Concepts
Dr Randall J Dyck
- This
- book
- is
- a
- mix
- of
- practical
- and
- conceptual
- knowledge
- for
- e-commerce
- that
- discusses
- strategies
- to
- use
- when
- a
- business
- wants
- to
- take
- advantage
- of
- e-commerce
- to
- increase
- their
- sales
- and
- international
- exposure.
- The
- material
- is
- based
- on
- the
- author's
- 20
- years
- of
- applying
- it
- in
- industry,
- his
- doctoral
- studies
- of
- e-commerce,
- and
- on
- his
- lecture
- notes
- for
- e-commerce
- that
- have
- accumulated
- over
- the
- last
- decade.
- It
- is
- composed
- of
- over
- 20
- chapters
- and
- is
- intended
- mainly
- for
- business
- people
- that
- need
- to
- understand
- the
- issues
- involved
- with
- e-commerce
- activities,
- and
- for
- marketers
- who
- want
- to
- learn
- how
- to
- take
- advantage
- of
- e-commerce.
- Technology
- students
- may
- also
- find
- value
- from
- the
- concepts
- presented
- in
- order
- to
- understand
- why
- businesses
- are
- asking
- for
- certain
- features.
- The
- book
- discusses
- concepts
- for
- the
- technologies
- involved,
- the
- business
- issues,
- the
- legalities
- of
- activities,
- the
- strategies
- which
- can
- be
- used,
- and
- the
- emerging
- trends
- in
- e-commerce.An
- earlier
- book,
- “Life
- as
- a
- Professor”,
- highlighted
- the
- challenges
- that
- are
- encountered
- in
- teaching
- current
- business
- and
- technology
- methods
- in
- colleges
- and
- universities,
- along
- with
- recommendations
- for
- solutions
- that
- are
- needed
- now
- in
- classrooms.
- A
- later
- book,
- “MBA
- Strategic
- Analysis”,
- discussed
- methods
- to
- use
- to
- assess
- business
- strengths
- so
- that
- opportunities
- for
- growth
- can
- be
- more
- effectively
- implemented.
- Another
- book,
- “Computerized
- Financial
- Systems”,
- reviewed
- database
- designs
- and
- processes
- that
- are
- needed
- for
- implementing
- functional
- financial systems.
pro-mbooks3 : libris
