The Graphic Designer's Guide to Clients
Ellen M. Shapiro
- Here
- is
- the
- perfect
- volume
- for
- graphic
- designers
- who
- want
- real-life
- advice
- for
- long-term
- success.
- Renowned
- designer
- Ellen
- Shapiro
- reveals
- time-tested
- tricks
- of
- the
- trade—for
- making
- sure
- the
- clients
- you
- want
- to
- work
- with
- know
- about
- you,
- become
- your
- clients,
- and
- work
- with
- you
- productively.
- Then,
- in
- a
- series
- of
- one-on-one
- interviews,
- leading
- designers
- such
- as
- Milton
- Glaser,
- April
- Greiman,
- Mke
- Weymouth,
- Drew
- Hodges,
- Marc
- Gobé,
- and
- partners
- in
- Pentagram
- reveal
- their
- personal
- experiences
- and
- insights
- on
- how
- to
- uphold
- creative
- standards
- while
- fulfilling
- clients’
- needs.
- Their
- advice
- will
- help
- you:CEOs
- and
- design
- managers
- from
- nineteen
- marketing
- and
- design-savvy
- clients—such
- as
- Klein
- Bikes,
- The
- Knoll
- Group,
- Barnes
- &
- Noble,
- and
- Harvard
- University—offer
- their
- own
- candid
- perspectives
- on
- the
- challenges
- solutions,
- and
- triumphs
- of
- working
- with
- designers.
- Whether
- you
- are
- courting
- your
- first
- clients
- or
- seeking
- fresh
- insights
- for
- achieving
- even
- greater
- success,
- you
- cannot
- afford
- to
- be
- without
- this
- crucial
- resource.Allworth
- Press,
- an
- imprint
- of
- Skyhorse
- Publishing,
- publishes
- a
- broad
- range
- of
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- on
- the
- visual
- and
- performing
- arts,
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- emphasis
- on
- the
- business
- of
- art.
- Our
- titles
- cover
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- acting,
- film,
- how
- to
- start
- careers,
- business
- and
- legal
- forms,
- business
- practices,
- and
- more.
- While
- we
- don't
- aspire
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- a
- New
- York
- Times
- bestseller
- or
- a
- national
- bestseller,
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