Who the F*ck is Michael?!
An Israeli Air Force Chief's Uncompromising Code for Achieving Greatness
Elyezer Shkedy
- This
- bestseller
- has
- sold
- over
- 30,000
- copies
- in
- its
- Hebrew
- edition
- and
- was
- the
- most-read
- book
- by
- Israeli
- military
- personnel
- in
- 2022.General
- (Ret.)
- Elyezer
- Shkedy
- was
- the
- fifteenth
- commander
- of
- the
- Israeli
- Air
- Force.
- During
- his
- service,
- Shkedy
- commanded
- numerous
- strategic
- operations,
- including
- the
- now-famous
- Operation
- Orchard
- airstrike
- on
- the
- Syrian
- nuclear
- reactor.
- After
- retiring
- from
- active
- duty,
- Shkedy
- became
- the
- CEO
- of
- the
- Israeli
- flag
- carrier
- airline
- El
- Al—the
- largest
- airline
- in
- the
- country.
- Today,
- he
- volunteers
- as
- chairman
- and
- leader
- of
- over
- fifteen
- educational
- and
- social
- non-governmental
- organizations,
- and
- is
- the
- president
- of
- I
- Belong
- Israel,
- where
- he
- speaks
- about
- the
- importance
- of
- tolerance,
- leadership,
- and
- personal
- values.In
- his
- debut
- bestselling
- book,
- Who
- The
- F*ck
- is
- Michael?!,
- Shkedy
- distills
- over
- one
- hundred
- inspiring
- life
- stories
- and
- lessons
- on
- leadership,
- success,
- excellence,
- and
- the
- importance
- of
- hard
- work
- and
- personal
- responsibility,
- in
- what
- quickly
- became
- a
- staple
- reading
- material
- for
- companies,
- officers,
- and
- countless
- individuals
- nationwide.
- Since
- its
- original
- release
- in
- 2022,
- the
- book
- has
- been
- nominated
- for
- countless
- prizes
- and
- won
- a
- Golden
- Book
- Award
- in Israel.
