Cited.

The click is gone. Ninety-three per cent of AI Mode queries are zero-click. The rank-and-traffic playbook that funded a decade of marketing is being eaten by an answer layer the schema decks did not predict.

Cited. is the operating manual for the discipline that replaces it. Generative Engine Optimisation — GEO — is the work of being cited by Google AI Mode, ChatGPT Search, Perplexity, Microsoft Copilot, Anthropic Claude, and Gemini, when the click never arrives.

Fifteen chapters. Forty-one diagrams. Nine appendices. Every claim carries an evidence weight inline. Every chapter ends with a Monday-morning action.

Inside: the dual-layer citation model (visible text outweighs structured data 3.5:1); the eleven-bot crawler portfolio and the Cloudflare default-block most teams have not audited; multimodal discipline; the Aggarwal tactics replicated with engine-by-engine variance; the Entity Bible across eight platforms; co-citation authority; the 50×6 prompt battery; the 90-day playbook; the operating-model roles you have not yet named.

Written for the marketing practitioner doing the delivery — SEO/GEO, content, analytics, brand, marketing operations. Vendor-sceptical throughout. Companion to The Agentic CMO business book.

If your robots.txt has not changed since 2024, your competitor's has — and they are being cited where you are missing.