Lead Like Ike
Ten Business Strategies from the CEO of D-Day
Geoff Loftus
- “A
- novel,
- intriguing—and
- more
- importantly—highly
- instructive
- approach
- enabling
- us
- to
- truly
- grasp
- fundamental
- management
- principles.
- In
- the
- person
- of
- Dwight
- Eisenhower
- planning
- and
- executing
- the
- D-Day
- landings
- and
- the
- subsequent
- liberation
- of
- Europe,
- these
- basic
- concepts
- are
- vividly
- brought
- to
- life.
- As
- Loftus
- rightly
- observes,
- no
- CEO
- ever
- faced
- a
- more
- daunting,
- pressure-filled,
- obstacle-laden
- mission
- than
- did
- Ike.
- Perfect
- reading
- for
- these
- turbulent
- times.”
- —Steve
- Forbes,
- Chairman
- &
- CEO,
- Forbes
- Media“Geoff
- Loftus
- has
- written
- an
- intriguing
- and
- highly
- useful
- book
- on
- Dwight
- Eisenhower’s
- extraordinary
- ability
- as
- a
- leader.
- If
- you
- liked
- Ike
- before,
- you’ll
- like
- him
- even
- more
- now.
- And
- you’ll
- be
- grateful
- to
- Geoff
- Loftus.”
- —Christopher
- Buckley,
- author
- of
- Boomsday
- and
- Thank
- You
- for
- Smoking“In
- Lead
- Like
- Ike,
- Geoff
- Loftus
- provides
- keen
- insights
- on
- management
- lessons
- drawn
- from
- one
- of
- the
- greatest
- battlefields
- in
- military
- history.
- The
- lessons
- may
- appear
- simple,
- but
- it’s
- the
- simplest
- management
- principles
- that
- we
- often
- forget:
- Listen
- to
- your
- people.
- Set
- your
- vision.
- Be
- consistent
- about
- your
- message.
- Let
- your
- managers
- manage.”
- —Salvatore
- J.
- Vitale,
- Senior
- Vice
- President,
- The
- Conference
- BoardWho
- was
- the
- greatest
- CEO
- of
- the
- 20th
- century?
- A
- persuasive
- case
- can
- be
- made
- for
- General
- Dwight
- D.
- “Ike”
- Eisenhower,
- who
- undertook
- history’s
- most
- harrowing
- executive
- assignment:
- Operation
- Overlord,
- the
- Allied
- invasion
- of
- Nazi-occupied
- Europe
- on
- June
- 6,
- 1944.
- In
- Lead
- Like
- Ike,
- business
- journalist
- and
- communications
- guru
- Geoff
- Loftus
- weaves
- a
- fly
- on-the-wall
- narrative
- from
- Ike’s
- perspective
- as
- supreme
- allied
- commander
- overseeing
- the
- Normandy
- invasion.
- While
- swept
- into
- a
- gripping
- story
- that
- honors
- the
- sacrifice
- of
- all
- who
- fought
- and
- died
- on
- D-Day,
- you’ll
- also
- be
- drawn
- to
- a
- cache
- of
- battle-tested
- strategies
- and
- tactics
- with
- direct
- applications
- to
- modern-day
- business leadership.
pro-mbooks3 : libris
