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Inside the Tornado
ISBN
9780061808630
Genre
Algemeen
Verschenen
17-03-2009
Bindwijze
Ebook EPUB
Taal
Engels
Uitgever
HarperCollins
Auteur(s)
Geoffrey A. Moore

Inside the Tornado

Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

Reeks: Collins Business Essentials

Geoffrey A. Moore
Leesfragment
€10,99
  • In
  • this,
  • the
  • second
  • of
  • Geoff
  • Moore's
  • classic
  • three-part
  • marketing
  • series,
  • Moore
  • provides
  • highly
  • useful
  • guidelines
  • for
  • moving
  • products
  • beyond
  • early
  • adopters
  • and
  • into
  • the
  • lucrative
  • mainstream
  • market.
  • Updated
  • for
  • the
  • HarperBusiness
  • Essentials
  • series
  • with
  • a
  • new
  • author's
  • note.Once
  • a
  • product
  • "crosses
  • the
  • chasm"
  • it
  • is
  • faced
  • with
  • the
  • "tornado,"
  • a
  • make
  • or
  • break
  • time
  • period
  • where
  • mainstream
  • customers
  • determine
  • whether
  • the
  • product
  • takes
  • off
  • or
  • falls
  • flat.
  • In
  • Inside
  • the
  • Tornado,
  • Moore
  • details
  • various
  • marketing
  • strategies
  • that
  • will
  • teach
  • marketers
  • how
  • reach
  • these
  • customers
  • and
  • how
  • to
  • take
  • advantage
  • of
  • living
  • inside
  • the
  • tornado
  • in
  • order
  • to
  • reap
  • the
  • benefits
  • of
  • mainstream adoption.
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