Afro Sheen
How I Revolutionized an Industry with the Golden Rule, from Soul Train to Wall Street
George E Johnson
- The
- inspiring
- and
- resilient
- story
- of
- George
- E.
- Johnson,
- creator
- of
- the
- iconic
- Afro
- Sheen
- and
- the
- first
- Black-owned
- company
- to
- be
- traded
- on
- Wall
- StreetYou
- might
- already
- be
- familiar
- with
- Afro
- Sheen
- and
- Ultra
- Sheen,
- but
- have
- you
- heard
- of
- the
- man
- behind
- the
- company
- that
- produced
- these
- products?
- In
- Afro
- Sheen,
- George
- Ellis
- Johnson,
- the
- acclaimed
- self-made
- businessman,
- reveals
- his
- inspiring
- and
- captivating
- rise
- from
- humble
- beginnings
- to
- the
- top
- of
- the
- haircare
- industry.At
- just
- twenty-seven
- years
- old,
- Johnson
- created
- the
- Johnson
- Products
- Company.
- JPC
- was
- the
- first
- Black-owned
- company
- to
- trade
- on
- a
- major
- stock
- exchange,
- became
- the
- financial
- sponsor
- of
- Soul
- Train,
- and
- was
- once
- considered
- the
- largest
- Black-owned
- manufacturing
- company
- in
- the
- world.
- At
- the
- height
- of
- its
- success,
- JPC
- was
- worth
- $37
- million
- (over
- $225
- million
- today).In
- this
- coming-of-age
- story,
- Johnson
- uses
- the
- life
- skills
- and
- strong
- character
- built
- from
- working
- odd
- jobs
- as
- a
- teenager
- and
- practicing
- the
- Golden
- Rule
- to
- create
- a
- business
- that
- both
- nurtures
- and
- advances
- the
- Black
- community.
- Without
- a
- formal
- education,
- he
- filled
- a
- gap
- in
- the
- Black
- haircare
- industry
- and
- created
- a
- high-quality
- formula
- for
- straightening
- hair
- and
- the
- iconic
- Ultra
- Sheen
- and
- Afro
- Sheen
- products
- that
- supported
- Black
- people
- in
- expressing
- their
- authentic
- beauty.
- For
- decades,
- Johnson
- has
- been
- an
- inspiration
- to
- Black
- entrepreneurs,
- setting
- an
- example
- of
- Black
- wealth
- and
- providing
- a
- safe
- space
- for
- Black
- people
- to
- work.Afro
- Sheen
- is
- a
- timely,
- impassioned
- look
- at
- both
- an
- industry
- and
- cultural
- moment.
- Johnson’s
- impact
- is
- finally
- on
- full
- display,
- as
- he
- brilliantly
- highlights
- how
- having
- perseverance
- and
- a
- daring
- vision
- can
- create
- both
- change
- and
- a
- lasting legacy.
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