Shaping Company Culture
How to Build and Scale a Growth Culture
Ingrid De Clercq
- A
- strong
- company
- culture
- is
- essential
- to
- running
- a
- healthy
- business.
- Shaping
- Company
- Culture
- is
- a
- practical
- workbook
- for
- start-ups,
- scale-ups,
- and
- also
- for
- established
- companies
- looking
- for
- tools
- to
- help
- them
- achieve
- this.When
- it
- comes
- to
- company
- culture,
- some
- people
- roll
- their
- eyes.
- It
- is
- too
- elusive,
- too
- fluffy.
- But
- shaping
- a
- company
- culture
- is
- not
- hocus
- pocus;
- it
- is
- a
- matter
- of
- clearly
- defining
- your
- foundations
- and
- the
- values
- you
- aspire
- to,
- and
- translating
- these
- into
- concrete
- practices,
- and
- weave
- them
- into
- everything
- you
- do.Shaping
- Company
- Culture
- makes
- the
- topic
- of
- 'company
- culture'
- very
- tangible
- by
- breaking
- it
- down
- into
- clear
- steps,
- describing
- each
- one
- succinctly
- and
- powerfully,
- and
- then
- providing
- exercises
- to
- help
- you
- get
- started.Ingrid
- De
- Clercq
- is
- chief
- people
- officer
- at
- Deliverect,
- one
- of
- the
- four
- Belgian
- unicorns.
- This
- fast-growing
- company
- has
- five
- hundred
- employees
- and
- twelve
- offices
- all
- over
- the
- world.
- With
- her
- consultancy
- company
- Ouzia,
- Ingrid's
- work
- has
- included
- projects
- to
- build
- an
- entrepreneurial
- culture,
- developing,
- launching
- and
- coaching
- innovation
- programmes
- for
- larger
- companies,
- and
- mentoring
- management
- roles
- in
- young,
- innovative
- companies.
- Ingrid
- was
- a
- guest
- lecturer
- on
- entrepreneurial
- team
- composition
- for
- Imperial
- College,
- London,
- the
- University
- of
- Brussels
- (VUB)
- and
- the
- Erasmus
- University
- College
- in
- Brussels.
- She
- has
- also
- been
- a
- keynote
- speaker
- and
- facilitator
- at
- innovation
- conferences
- all
- around
- the
- world.
- Ingrid
- has
- a
- Graduate
- Certificate
- in
- Creativity
- and
- Change
- Leadership
- from
- the
- State
- University
- of
- New
- York,
- Buffalo,
- is
- a
- FourSight
- Master
- Trainer
- in
- Mindset
- Certification,
- and
- a
- Certified
- MBTI
- Trainer
- Type
- I
- & II.
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