Iron Hope

Lessons Learned from Conquering the Impossible

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  • The
  • ultimate
  • guide
  • to
  • mental
  • toughness
  • by
  • James
  • “Iron
  • Cowboy”
  • Lawrence—the
  • greatest
  • endurance
  • athlete
  • in
  • human
  • history.Lawrence’s
  • accomplishments
  • are
  • nearly
  • impossible
  • to
  • comprehend.
  • After
  • breaking
  • two
  • Guinness
  • World
  • Records,
  • he
  • shattered
  • possibilities
  • in
  • 2015
  • by
  • completing
  • 50
  • full-distance
  • triathlons
  • in
  • 50
  • states
  • in
  • 50
  • consecutive
  • days.
  • Yes,
  • THE
  • IRONMAN®,
  • “the
  • single
  • most
  • difficult
  • day
  • in
  • sports”–
  • a
  • 2.4-mile
  • swim,
  • 112
  • miles
  • on
  • a
  • bike,
  • then
  • a
  • 26.2-mile
  • run,
  • all
  • completed
  • in
  • under
  • 17
  • hours.
  • It
  • is
  • a
  • race
  • so
  • intense
  • that
  • less
  • than
  • .01%
  • of
  • the
  • population
  • have
  • completed
  • one.Afterwards,
  • Lawrence
  • subjected
  • his
  • body
  • to
  • exhaustive
  • physical
  • testing,
  • to
  • every
  • genetic
  • test
  • known
  • to
  • science.
  • The
  • stunning
  • discovery
  • is
  • that
  • physically,
  • James
  • Lawrence
  • is
  • unspecial
  • in
  • every
  • way.
  • The
  • secret
  • to
  • his
  • bulletproof
  • body
  • is
  • his
  • bulletproof
  • mentality.Even
  • those
  • accomplishments
  • weren’t
  • enough
  • for
  • James.
  • In
  • 2021,
  • he
  • set
  • out
  • on
  • another
  • endurance
  • endeavor,
  • this
  • one
  • so
  • difficult
  • he
  • wondered
  • if
  • he
  • would
  • even
  • live.
  • He
  • set
  • out
  • to
  • complete
  • a
  • staggering
  • 100
  • full-distance
  • triathlons
  • in
  • 100
  • consecutive
  • days.
  • By
  • persevering,
  • he
  • wanted
  • to
  • inspire
  • people
  • to
  • do
  • the
  • same
  • for
  • whatever
  • difficulties
  • they
  • are
  • going
  • through.How
  • does
  • a
  • person
  • develop
  • the
  • mental
  • fortitude
  • necessary
  • to
  • overcome
  • incredible
  • exhaustion,
  • immeasurable
  • suffering,
  • and
  • unfathomable
  • pain
  • in
  • order
  • to
  • achieve
  • impossible
  • goals?
  • With
  • Iron
  • Hope,
  • that’s
  • exactly
  • what
  • James
  • “Iron
  • Cowboy”
  • Lawrence
  • shows
  • readers
  • how
  • to
  • do.
  • Lawrence
  • explains
  • how
  • readers
  • can
  • forge
  • an
  • iron
  • will
  • by
  • making
  • and
  • keeping
  • small
  • promises
  • to
  • themselves
  • again
  • and
  • again,
  • amassing
  • experience
  • and
  • building
  • momentum
  • until
  • giving
  • up
  • becomes
  • impossible.
  • Combine
  • a
  • big
  • dream
  • with
  • small
  • improvements
  • repeated
  • with
  • great
  • consistency
  • and
  • make
  • your
  • goals
  • and
  • dreams
  • a reality.
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