0
ISBN
9781101514115
Genre
Algemeen
Verschenen
28-04-2011
Bindwijze
Ebook EPUB
Taal
Engels
Uitgever
Penguin Publishing Group
Auteur(s)
John Warrillow
Built to Sell
Creating a Business That Can Thrive Without You
John Warrillow
In winkelmandje
Leesfragment
€8,99
According
to
John
Warrillow,
the
number
one
mistake
entrepreneurs
make
is
to
build
a
business
that
relies
too
heavily
on
them.
Thus,
when
the
time
comes
to
sell,
buyers
aren't
confident
that
the
company-even
if
it's
profitable-can
stand
on
its
own.
To
illustrate
this,
Warrillow
introduces
us
to
a
fictional
small
business
owner
named
Alex
who
is
struggling
to
sell
his
advertising
agency.
Alex
turns
to
Ted,
an
entrepreneur
and
old
family
friend,
who
encourages
Alex
to
pursue
three
criteria
to
make
his
business
sellable:
*
Teachable:
focus
on
products
and
services
that
you
can
teach
employees
to
deliver.
*
Valuable:
avoid
price
wars
by
specialising
in
doing
one
thing
better
than
anyone
else.
*
Repeatable:
generate
recurring
revenue
by
engineering
products
that
customers
have
to
repurchase often.
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