The Obvious Choice
Timeless Lessons on Success, Profit, and Finding Your Way
Jonathan Goodman
- "A
- much-needed
- guide
- to
- winning
- in
- business
- as
- a
- human
- in
- an
- all-too
- online
- world."
- –
- EntrepreneurTrying
- to
- win
- the
- internet
- is
- a
- gloriously
- inefficient
- way
- to
- build
- a
- business.No
- matter
- your
- goals,
- The
- Obvious
- Choice
- offers
- 15
- essential
- lessons
- on
- profit
- and
- success
- that
- are
- timeless
- because
- they
- prioritize
- the
- humans
- who
- buy
- from
- you
- and
- not
- erratic
- and
- temperamental
- algorithms.Jonathan
- Goodman—one
- of
- the
- world's
- leading
- experts
- on
- helping
- people
- simplify
- their
- business—reveals
- proven
- frameworks
- for
- increasing
- efficiency,
- praying
- to
- the
- social
- media
- gods
- less,
- and
- mastering
- the
- art
- of
- finding
- your
- customers.Backed
- by
- a
- wide
- range
- of
- case
- studies,
- Goodman
- shows
- how
- modern
- marketing
- technology
- has
- led
- us
- astray.
- That
- start-ups
- and
- established
- organizations
- alike
- have
- bought
- into
- the
- misguided
- idea
- that
- they
- need
- to
- become
- "famous
- on
- the
- internet"
- just
- to
- make
- a
- few
- sales.If
- you're
- having
- trouble
- finding
- your
- way,
- the
- problem
- isn't
- you.
- The
- problem
- is
- what
- you've
- been
- made
- to
- believe
- it
- takes
- to
- succeed.This
- book
- is
- for
- any
- marketer,
- business
- owner,
- coach,
- or
- entrepreneur
- who
- wants
- an
- easier
- way
- to
- make
- more
- money,
- help
- more
- people,
- and
- have
- more
- freedom
- by
- avoiding
- wasted
- time
- and
- resources
- on
- dead-ends
- and
- ineffective
- methods.Specifically,
- you'll
- learn
- how
- to:Algorithms
- change,
- humans
- don't.No
- matter
- who
- you
- are
- and
- no
- matter
- what
- you
- sell,
- your
- customer
- is
- a
- human.
- And
- yet,
- marketing
- these
- days
- feels
- so
- inhuman.Filled
- with
- frameworks,
- entertaining
- stories,
- and
- admittedly
- bad-Dad
- jokes,
- The
- Obvious
- Choice
- is
- a
- much-needed
- recalibration
- and,
- at
- times,
- a
- refreshing
- slap
- for
- a
- business
- generation
- that's
- lost
- its
- way.Buy
- this
- book
- to
- learn
- how
- to
- earn
- more
- and
- compete
- less
- in
- this
- much-needed
- approach
- to
- success
- in
- a
- crowded marketplace.
pro-mbooks3 : libris
