0
ISBN
9781119995524
Genre
Algemeen
Verschenen
10-03-2011
Bindwijze
Ebook EPUB
Taal
Engels
Uitgever
Wiley
Auteur(s)
Kees van der Heijden
Scenarios
The Art of Strategic Conversation
Kees van der Heijden
In winkelmandje
Leesfragment
€35,99
Scenario
planning
allows
companies
to
move
away
from
linear
thinking
and
better
understand
external
change.
Eight
years
(and
30,000
copies)
after
publication
Scenarios
is
still
acknowledged
as
the
definitive
work
in
the
field.
Now,
Kees
van
der
Heijden
brings
his
bestseller
up
to
date,
following
up
on
his
original
case
studies
and
adding
significant
new
material.
The
Second
Edition
changes
focus
slightly
by
providing
more
in-depth
analysis
and
application
of
the
concept
of
the
'strategic
conversation'.
While
maintaining
the
underlying
rigour
of
the
first
edition,
van
der
Heijden
revisits
the
text
to
make
it
far
more
practical
and
accessible,
and
in
doing
so
gives
you
the
tools
you
need
to
set
out
and
negotiate
a
successful
future
course
for
your
organization
in
the
face
of
significant uncertainty.
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