Nonlinear
Navigating Design with Curiosity and Conviction
Reeks: Simplicity: Design, Technology, Business, Life
Kevin G. Bethune
- From
- the
- acclaimed
- designer
- and
- bestselling
- author
- of
- Reimagining
- Design,
- a
- nonlinear
- approach
- to
- navigating
- design’s
- nuances
- in
- pursuit
- of
- meaningful
- innovation.In
- Nonlinear,
- Kevin
- Bethune
- shows
- us
- that
- we
- can
- reject
- trodden
- paths
- of
- digital
- or
- physical
- product
- creation
- by
- taking
- advantage
- of
- a
- nonlinear
- approach.
- To
- unlock
- meaningful
- innovation
- that
- breeds
- new
- and
- novel
- outcomes,
- he
- writes,
- teams
- need
- to
- embark
- on
- a
- journey
- into
- the
- proverbial
- forest
- of
- ambiguity,
- the
- result
- of
- a
- rapidly
- converging,
- dynamic,
- and
- exponentially
- changing
- landscape.
- The
- journey
- is
- less
- about
- getting
- it
- right
- or
- wrong,
- and
- more
- about
- using
- the
- information
- we
- have
- at
- our
- disposal
- to
- understand
- our
- choices
- and
- unlock
- new
- learning.Nonlinear
- begins
- by
- taking
- the
- reader
- through
- Bethune’s
- professional
- zigs
- and
- zags.
- The
- author
- explains
- that
- while
- his
- interdisciplinary
- leaps
- were
- rare
- at
- the
- time
- he
- took
- them,
- these
- varied
- experiences
- unlocked
- perspectives
- about
- design
- and
- innovation
- that
- uniquely
- prepared
- him
- for
- our
- present
- moment
- and
- for
- the
- future.
- He
- then
- showcases
- the
- role
- of
- quantitative
- information
- to
- strategically
- frame
- and
- set
- boundary
- conditions
- for
- our
- creative
- exploration,
- and
- he
- highlights
- the
- role
- of
- qualitative
- insights
- to
- provide
- the
- substance
- necessary
- to
- begin
- crafting
- solutions
- that
- address
- unmet
- needs.
- The
- book
- also
- identifies
- accelerants
- (or
- flywheels)
- that
- will
- help
- readers
- as
- they
- reflect
- on
- their
- journey
- through
- the
- forest
- of
- ambiguity,
- with
- a
- specific
- emphasis
- on
- diversity,
- a
- key
- theme
- for
- Bethune,
- a
- Black
- man
- who
- has
- navigated
- new
- horizons.
- Readers
- will
- enjoy
- having
- the
- chance
- to
- customize
- the
- author’s
- perspectives
- and
- make
- them
- their
- own
- at
- both
- an
- individual
- and
- a
- team level.
pro-mbooks3 : libris
