The New Rules of Investing

Essential Wealth Strategies for Turbulent Times

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  • The
  • rules
  • for
  • investing
  • have
  • changed.
  • Don’t
  • get
  • left
  • behind.
  • Reboot
  • your
  • approach
  • with
  • this
  • timely
  • guide
  • from
  • a
  • wealth
  • management
  • powerhouse.It’s
  • not
  • hard
  • to
  • grasp
  • why
  • we
  • need
  • to
  • change
  • the
  • way
  • we
  • think
  • about
  • investing.
  • Over
  • the
  • past
  • twenty-five
  • years,
  • new
  • developments
  • in
  • world
  • affairs,
  • demographics,
  • technology,
  • and
  • more
  • have
  • disrupted
  • the
  • old
  • reality—and
  • these
  • changes
  • directly
  • affect
  • the
  • financial
  • markets
  • and
  • your
  • individual
  • portfolio.
  • Stock
  • picking
  • and
  • Buffett-style
  • investing
  • are
  • the
  • financial
  • tools
  • of
  • a
  • bygone
  • era,
  • yet
  • many
  • investors
  • are
  • confused
  • about
  • what
  • should
  • take
  • their
  • place.
  • So
  • what
  • do
  • you
  • need
  • to
  • know
  • to
  • protect
  • and
  • grow
  • your
  • wealth
  • in
  • these
  • turbulent
  • times?As
  • the
  • chief
  • investment
  • officer
  • of
  • UBS,
  • the
  • world’s
  • largest
  • and
  • only
  • truly
  • global
  • wealth
  • manager*,*
  • Mark
  • Haefele
  • oversees
  • the
  • team
  • that
  • manages
  • and
  • advises
  • around
  • $4
  • trillion
  • of
  • clients’
  • invested
  • wealth.
  • Mark
  • has
  • spent
  • decades
  • advising
  • investors
  • of
  • all
  • kinds—from
  • high
  • school
  • students
  • to
  • government
  • officials
  • and
  • UBS’s
  • unique
  • global
  • roster
  • of
  • billionaires.
  • This
  • has
  • enabled
  • him
  • to
  • sharpen
  • his
  • perspective
  • while
  • watching
  • the
  • old
  • rules
  • fall
  • by
  • the
  • wayside.In
  • this
  • playbook
  • for
  • protecting
  • and
  • growing
  • your
  • wealth,
  • Haefele
  • shares
  • the
  • investing
  • strategies
  • he
  • uses
  • at
  • UBS
  • and
  • distills
  • his
  • battle-tested
  • philosophy
  • into
  • a
  • set
  • of
  • actionable
  • rules
  • that
  • can
  • guide
  • you
  • into
  • a
  • secure
  • financial
  • future.
  • You’ll
  • walk
  • away
  • knowingAccessible
  • explanations,
  • client
  • case
  • studies,
  • personal
  • stories,
  • and
  • bottom-line
  • summaries
  • make
  • The
  • New
  • Rules
  • of
  • Investing
  • a
  • resource
  • you’ll
  • consult
  • time
  • after
  • time.
  • Whether
  • you’re
  • a
  • novice
  • working
  • with
  • a
  • financial
  • advisor,
  • an
  • experienced
  • investor,
  • or
  • an
  • investment
  • professional,
  • you’ll
  • be
  • better
  • equipped
  • to
  • manage
  • your
  • wealth
  • more
  • efficiently,
  • calmly,
  • and successfully.
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