The Future Arrived Yesterday

The Rise of the Protean Corporation and What It Means for You

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  • A
  • bold
  • vision
  • about
  • the
  • ways
  • companies
  • will
  • adapt
  • and
  • be
  • reborn
  • in
  • a
  • revolutionary
  • world
  • where
  • business
  • models
  • implode
  • and
  • the
  • search
  • is
  • on
  • for
  • what
  • will
  • work.
  • .
  • .
  • .The
  • fate
  • of
  • newspapers
  • and
  • the
  • music
  • industry
  • is
  • a
  • harbinger
  • of
  • what
  • awaits
  • every
  • company:
  • an
  • aging
  • business
  • model
  • in
  • its
  • death
  • throes
  • as
  • people
  • finally
  • wake
  • up
  • to
  • the
  • grim
  • fact
  • that
  • their
  • products
  • and
  • the
  • way
  • they
  • deliver
  • them
  • are
  • completely
  • out
  • of
  • sync
  • not
  • only
  • with
  • what
  • customers
  • want
  • but
  • how
  • they
  • want
  • it.
  • But
  • Michael
  • Malone–the
  • author
  • who,
  • when
  • the
  • Internet
  • was
  • still
  • the
  • domain
  • of
  • technical
  • experts,
  • enabled
  • his
  • readers
  • to
  • see
  • clearly
  • the
  • opportunities
  • of
  • the
  • then-emerging
  • digital
  • age–is
  • back
  • and
  • once
  • again
  • making
  • sense
  • of
  • a
  • future
  • just
  • around
  • the
  • corner.Business
  • considerations
  • such
  • as
  • the
  • wireless
  • World
  • Wide
  • Web,
  • billions
  • of
  • new
  • consumers,
  • and
  • an
  • entrepreneurial
  • ethos
  • are
  • all
  • converging.
  • How
  • a
  • corporation
  • is
  • organized
  • and
  • how
  • people
  • will
  • be
  • managed
  • and
  • employed
  • will
  • change
  • more
  • quickly
  • than
  • anyone
  • realizes.
  • With
  • technology
  • poised
  • to
  • connect
  • a
  • billion
  • new
  • consumers
  • from
  • the
  • most
  • remote
  • parts
  • of
  • the
  • globe,
  • corporations
  • will
  • enter
  • a
  • volatile
  • economic
  • era
  • marked
  • by
  • unprecedented
  • threats
  • and
  • opportunities.
  • Survival
  • will
  • require
  • companies
  • to
  • be
  • “protean”–nimble
  • shape-shifters
  • able
  • to
  • change
  • direction
  • and
  • identity
  • in
  • response
  • to
  • a
  • rapidly
  • evolving
  • international
  • marketplace.
  • They
  • must,
  • in
  • other
  • words,
  • act
  • like
  • perpetual
  • entrepreneurial
  • start-ups.In
  • our
  • Web
  • 2.0
  • world
  • “the
  • future
  • arrived
  • yesterday,”
  • since
  • the
  • tools
  • for
  • success
  • already
  • exist
  • and
  • are
  • the
  • means
  • for
  • companies
  • becoming
  • protean.
  • Malone
  • provides
  • remarkable
  • insights
  • into
  • how
  • this
  • emerging
  • corporate
  • form
  • will
  • work
  • and
  • why
  • it’s
  • the
  • key
  • to
  • competitiveness.
  • Find
  • out:•
  • Why
  • the
  • traditional
  • CEO
  • as
  • master
  • of
  • the
  • universe
  • will
  • be
  • extinct.
  • The
  • CEO
  • will
  • be
  • a
  • chameleon,
  • adapting
  • management
  • style
  • and
  • attitude
  • to
  • each
  • company’s
  • constituency. •
  • How
  • to
  • identify
  • a
  • core
  • group
  • of
  • employees
  • who
  • will
  • provide
  • stability
  • through
  • their
  • knowledge
  • of
  • the
  • company's
  • history,
  • values,
  • and
  • culture. •
  • How
  • to
  • effectively
  • recruit,
  • manage,
  • and
  • retain
  • the
  • best
  • talent
  • in
  • an
  • increasingly
  • nontraditional,
  • entrepreneurial,
  • and
  • peripatetic
  • workforce. •
  • Who
  • stakeholders
  • are,
  • why
  • they
  • matter,
  • and
  • how
  • they
  • will
  • extend
  • beyond
  • any
  • comparable
  • business
  • organization
  • to
  • this
  • point. •
  • Why
  • the
  • rigid
  • boundaries
  • between
  • for-profit
  • and
  • nonprofit
  • ventures
  • are
  • likely
  • to
  • dissolve
  • through
  • alternate
  • forms
  • of
  • value
  • creation,
  • resulting
  • in
  • hybrid
  • enterprises.By
  • embracing
  • impermanence
  • and
  • becoming
  • true
  • shape-shifters,
  • protean
  • businesses
  • will
  • not
  • only
  • endure,
  • they’ll
  • come
  • to
  • dominate
  • large
  • segments
  • of
  • the
  • global
  • economy.
  • Provocative
  • and
  • pragmatic,
  • The
  • Future
  • Arrived
  • Yesterday
  • is
  • a
  • dynamic
  • blueprint
  • for
  • a
  • tumultuous
  • economic age.
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