0
ISBN
9789353024871
Genre
Algemeen
Verschenen
18-02-2019
Bindwijze
Ebook EPUB
Taal
Engels
Uitgever
HarperBusiness
Auteur(s)
Mukund Rajan
The Brand Custodian
My Years with the Tatas
Mukund Rajan
In winkelmandje
Leesfragment
€12,99
|
LONGLISTED
FOR
THE
TATA
LITERATURE
LIVE
BUSINESS
BOOK
OF
THE
YEAR
AWARD
2019
||
LONGLISTED
FOR
THE
TATA
LITERATURE
LIVE
BUSINESS
BOOK
OF
THE
YEAR
AWARD
2019
|Immediately
upon
completing
his
DPhil
degree,
young
Mukund
Rajan
came
back
to
India
and
joined
the
Tata
group
as
Ratan
Tata's
executive
assistant.
Over
the
next
twenty-three
years,
as
he
worked
closely
with
Ratan
Tata,
he
got
an
inside
view
of
the
ups
and
downs,
the
controversies
and
achievements
of
the
Tata
group.
In
this
book,
his
memoirs,
he
talks
of
what
really
went
on
during
those
turbulent
times
and
how
the
Tatas
pulled
through
each
of
these
situations.
Along
with
that,
this
book
offers
a
close
portrait
of
the
enigmatic
Ratan
Tata
from
his
longest-serving
executive
assistant.
The
Brand
Custodian
is
a
study
of
the
Tata
group's
evolution
and
explains
the
relevance
of
the
conglomerate
to
the
world
we
live in.
<
1 of 150
>
pro-mbooks3 : libris
