The Brand Custodian

My Years with the Tatas

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  • |
  • LONGLISTED
  • FOR
  • THE
  • TATA
  • LITERATURE
  • LIVE
  • BUSINESS
  • BOOK
  • OF
  • THE
  • YEAR
  • AWARD
  • 2019
  • ||
  • LONGLISTED
  • FOR
  • THE
  • TATA
  • LITERATURE
  • LIVE
  • BUSINESS
  • BOOK
  • OF
  • THE
  • YEAR
  • AWARD
  • 2019
  • |Immediately
  • upon
  • completing
  • his
  • DPhil
  • degree,
  • young
  • Mukund
  • Rajan
  • came
  • back
  • to
  • India
  • and
  • joined
  • the
  • Tata
  • group
  • as
  • Ratan
  • Tata's
  • executive
  • assistant.
  • Over
  • the
  • next
  • twenty-three
  • years,
  • as
  • he
  • worked
  • closely
  • with
  • Ratan
  • Tata,
  • he
  • got
  • an
  • inside
  • view
  • of
  • the
  • ups
  • and
  • downs,
  • the
  • controversies
  • and
  • achievements
  • of
  • the
  • Tata
  • group.
  • In
  • this
  • book,
  • his
  • memoirs,
  • he
  • talks
  • of
  • what
  • really
  • went
  • on
  • during
  • those
  • turbulent
  • times
  • and
  • how
  • the
  • Tatas
  • pulled
  • through
  • each
  • of
  • these
  • situations.
  • Along
  • with
  • that,
  • this
  • book
  • offers
  • a
  • close
  • portrait
  • of
  • the
  • enigmatic
  • Ratan
  • Tata
  • from
  • his
  • longest-serving
  • executive
  • assistant.
  • The
  • Brand
  • Custodian
  • is
  • a
  • study
  • of
  • the
  • Tata
  • group's
  • evolution
  • and
  • explains
  • the
  • relevance
  • of
  • the
  • conglomerate
  • to
  • the
  • world
  • we
  • live in.
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