The Ambuja Story
How a Group of Ordinary Men Created an Extraordinary Company
Narotam Sekhsaria
- WINNER
- OF
- THE
- 2022
- TATA
- LITERATURE
- LIVE!
- BUSINESS
- BOOK
- AWARD'I
- had
- never
- seen
- a
- cement
- plant
- in
- my
- life.
- I
- had
- no
- idea
- about
- limestone
- deposits
- or
- the
- cement
- industry
- in
- Gujarat.
- And
- I
- had
- never
- negotiated
- an
- industrial
- agreement.
- Yet,
- in
- the
- next
- few
- weeks,
- I
- would
- need
- to
- be
- ready
- for
- a
- substantive
- meeting
- with
- Gujarat
- government
- officials.'The
- year
- was
- 1983.
- A
- cotton
- trader,
- still
- in
- his
- early
- thirties,
- began
- to
- dream
- big.
- His
- aspiration
- was
- to
- become
- an
- 'industrialist'.
- The
- venture
- he
- was
- about
- to
- embark
- on
- was
- uncharted
- territory
- for
- him.
- He
- knew
- nothing
- about
- cement,
- limestone
- or
- anything
- remotely
- associated
- with
- it.In
- the
- era
- of
- Licence
- Raj,
- where
- everything
- from
- production
- to
- consumption
- was
- controlled
- by
- the
- government,
- Narotam
- Sekhsaria
- saw
- the
- huge
- potential
- in
- cement
- and
- its
- role
- in
- a
- growing
- nation.
- Trusting
- his
- instinct,
- he
- started
- Ambuja
- Cement
- and
- went
- on
- to
- create
- one
- of
- the
- most
- successful
- cement
- companies
- in
- the
- world.Told
- by
- the
- man
- himself,
- The
- Ambuja
- Story
- is
- a
- tale
- of
- grit,
- determination,
- honesty
- and
- integrity.
- For
- a
- cement
- company,
- it's
- a
- unique
- case
- study
- that
- broke
- many
- stereotypes,
- such
- as
- cement
- production
- can't
- be
- an
- environmental
- friendly
- activity,
- good
- cement
- can't
- be
- cheaper
- and
- it's
- difficult
- to
- market
- a
- product
- as
- boring
- as
- cement.Narotam
- Sekhsaria's
- vision
- for
- Ambuja
- wasn't
- just
- limited
- to
- financial
- success;
- he
- undertook
- community
- development
- around
- all
- Ambuja
- plants
- to
- a
- whole
- new
- level.
- Ambuja's
- work
- in
- women
- empowerment,
- skill
- development,
- health
- and
- education
- created
- new
- benchmarks
- for
- the
- industry
- long
- before
- corporate
- social
- responsibility
- became
- mandatory
- in
- India.The
- Ambuja
- Story
- provides
- a
- new
- perspective
- on
- business
- and
- life,
- inspiring
- the
- next
- generation
- of
- entrepreneurs
- to
- scale
- greater heights.
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