0
ISBN
9789463372374
Genre
Management, Economie & Communicatie
Verschenen
14-05-2020
Bindwijze
Ebook EPUB
Pagina's
164 pagina's
Druk
1e
Taal
Engels
Uitgever
Pelckmans uitgevers
Auteur(s)
Nele Pieters ; Stephanie Duval
You do you
Nele Pieters ; Stephanie Duval
In winkelmandje
Leesfragment
€14,99
A
fresh
new
voice
in
inspiration
for
business
professionals,
You
do
You
takes
competitive
strategy
into
the
21st
century.
Combining
insights
from
cognitive
psychology
and
recent
sociological
transformations,
the
writers
create
a
compelling
case
for
a
counter-intuitive
approach:
turning
your
focus
inward
to
become
a
better
brand
for
your
consumer. In
irresistibly
persuasive
language,
Nele
Pieters
and
Stephanie
Duval
build
on
the
foundation
of
competitive
strategy
developed
in
recent
decades,
and
they
are
the
first
to
add
an
original
new
dimension
in
almost
20
years.
Challenging
the
reader's
assumptions
in
a
playful
manner,
they
follow
up
with
sound
and
reassuring
advice
that
enables
brands
to
make
better
choices.
You
do
You
dares
companies,
organisations,
and
professionals
to
look
at
the
world
from
a
different
perspective.
By
letting
go
of
the
urge
to
please
everyone
and
by
developing
a
consistent
identity
with
a
razor-sharp
focus,
brands
will
become
irresistible
to
the
people
who
matter
the
most. Serial
entrepreneurs
Nele
Pieters
and
Stephanie
Duval
founded
strategic
consultancy
RPPRT
to
help
other
businesses
and
organisations
secure
a
competitive
position
in
today's
market.
They
created
the
Community
Brand
Method
as
a
more
evolved
and
relevant
way
to
determine
that
position
in
a
world
where
consumers
long
to
belong
and
look
for
brands
that
support
their identity.
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