In Pursuit of the Common Good
Twenty-Five Years of Improving the World, One Bottle of Salad Dressing at a Time
Paul Newman ; A.E. Hotchner
- An
- entertaining,
- accessible
- history
- of
- the
- iconic
- Newman’s
- Own
- brand
- that
- also
- serves
- as
- a
- roadmap
- for
- foundations
- and
- charitable
- organizations
- looking
- to
- do
- the
- most
- good
- they
- can
- with
- what
- they
- have.Shameless
- exploitation
- has
- never
- been
- more
- fun
- nor
- done
- more
- good
- for
- more
- people
- than
- when
- done
- by
- Newman’s
- Own—the
- first
- green
- food
- company
- to
- use
- all-natural
- ingredients,
- and
- still
- the
- most
- successful.It
- was
- 1982
- when
- Paul
- Newman
- and
- A.
- E.
- Hotchner
- made
- their
- foray
- into
- local
- gourmet
- shops
- with
- bottles
- of
- their
- homemade
- salad
- dressing.
- The
- venture
- was
- intended
- to
- be
- a
- lark,
- a
- way
- to
- poke
- fun
- at
- the
- traditional
- way
- the
- market
- operates.
- Hurdling
- obstacle
- after
- obstacle,
- they
- created
- the
- first
- company
- to
- mass-market
- all-natural
- products,
- eliminating
- the
- chemicals,
- gums,
- and
- preservatives
- that
- existed
- in
- food
- at
- the
- time.
- This
- picaresque
- saga
- is
- the
- inspiring
- story
- of
- how
- the
- two
- friends
- parlayed
- the
- joke
- into
- a
- multimillion-dollar
- company
- that
- gives
- all
- its
- profits
- to
- the
- less
- fortunate
- without
- spending
- money
- on
- galas,
- mailings,
- and
- other
- expensive
- outreaches.Told
- in
- alternating
- voices,
- Newman
- and
- Hotchner
- have
- written
- a
- zany
- tale
- that
- is
- a
- business
- model
- for
- entrepreneurs,
- an
- inspirational
- book,
- and
- just
- plain
- delightful reading.
