Obstacles Welcome

How to Turn Adversity into Advantage in Business and in Life

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  • Ralph
  • de
  • la
  • Vega
  • arrived
  • in
  • the
  • United
  • States
  • from
  • Cuba
  • in
  • 1962.
  • He
  • was
  • alone.
  • He
  • was
  • scared.
  • He
  • was
  • ten
  • years
  • old.
  • In
  • Obstacles
  • Welcome,
  • de
  • la
  • Vega
  • recounts
  • his
  • journey
  • from
  • young
  • Cuban
  • immigrant
  • to
  • president
  • and
  • CEO
  • of
  • AT&T
  • Mobility
  • and
  • Consumer
  • Markets,
  • a
  • subsidiary
  • of
  • AT&T
  • Inc.
  • Along
  • the
  • way,
  • he
  • shares
  • the
  • important
  • lessons
  • he
  • learned,
  • opening
  • a
  • powerful
  • cache
  • of
  • business
  • strategy
  • and
  • in-the-trenches
  • wisdom
  • to
  • illustrates
  • that
  • within
  • each
  • obstacle
  • we
  • encounter,
  • there's
  • an
  • opportunity
  • that
  • carries
  • the
  • potential
  • to
  • transform
  • our
  • thinking,
  • our
  • organizations,
  • our
  • communities,
  • and
  • our
  • world.Obstacles
  • Welcome
  • is
  • a
  • manifesto
  • for
  • those
  • committed
  • to
  • innovation
  • and
  • achievement
  • both
  • professionally
  • and
  • personally.
  • Readers
  • will
  • get
  • a
  • behind-the-scenes
  • look
  • at
  • the
  • internet
  • revolution
  • and
  • gain
  • insights
  • from
  • the
  • nation’s
  • top
  • technology
  • companies,
  • including
  • the
  • incredible
  • obstacles
  • intrinsic
  • to
  • the
  • successful
  • merging
  • of
  • the
  • largest
  • wireless
  • operations
  • in
  • U.S.
  • history--
  • those
  • of
  • Cingular
  • Wireless
  • and
  • AT&T
  • Wireless.
  • You’ll
  • also
  • learn
  • how
  • to:
  • create
  • a
  • detailed
  • action
  • plan
  • to
  • boost
  • success;
  • identify
  • and
  • take
  • calculated
  • risks
  • without
  • fear;
  • create
  • a
  • values-centric,
  • decisive
  • leadership
  • style;
  • transform
  • vision
  • into
  • measurable
  • results;
  • recognize
  • opportunities
  • and
  • overcome
  • obstacles;
  • communicate
  • well
  • and
  • build
  • alignment;
  • unlearn
  • thinking
  • that
  • hinders
  • innovation;
  • and
  • dream
  • big
  • and
  • throw
  • off
  • mental
  • limits
  • once
  • and
  • for
  • all;
  • A
  • compelling
  • story
  • filled
  • with
  • timeless
  • wisdom,
  • this
  • book
  • teaches
  • any
  • young
  • professional
  • or
  • aspiring
  • leader
  • how
  • to
  • overcome
  • seemingly
  • impossible
  • circumstances
  • to
  • become
  • the
  • very
  • best
  • employee--and
  • person--you
  • can be.
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