Success Factor: Change Management

Change communication and change marketing as key success factors

Reeks: Haufe Fachbuch

Reiner Czichos

Leesfragment

€35,99

That companies are able to manage a lasting change, they have to bring their employees in change projects. This book focuses on the most important aspects of the change management: What are critical success factors in the implementation of change processes? And how can employees be inspired for change with the help of change marketing?

About the book:

How to simplify the change process for your staff.

Why change needs conflicts.

Change marketing and innovation management.

Change project management, organizational and process design.

LIFO ®-charts and change-lexicon.