Gen Z

Longing for change

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  • The
  • clock
  • is
  • ticking!
  • Take
  • action
  • now... Nobody
  • can
  • hold
  • back
  • the
  • future,
  • but
  • now
  • is
  • the
  • time
  • to
  • view
  • things
  • in
  • advance,
  • and
  • that
  • is
  • better
  • than
  • hindsight.
  • Gen
  • Z
  • is
  • longing
  • for
  • change
  • and
  • is
  • taking
  • its
  • place
  • in
  • the
  • workspace!
  • They
  • will
  • take
  • over
  • and
  • shape
  • society,
  • step
  • by
  • step.
  • Only,
  • what
  • is
  • their
  • view
  • of
  • the
  • world?
  • How
  • do
  • they
  • perceive
  • the
  • previous
  • generations?Which
  • choices
  • will
  • they
  • make?
  • How
  • do
  • you
  • get
  • in
  • touch
  • with
  • them?
  • And
  • how
  • will
  • Generation
  • Alpha
  • turn
  • out?
  • This
  • is
  • already
  • the
  • 3rd
  • book
  • in
  • which
  • Jos
  • Ahlers
  • and
  • René
  • Boender
  • write
  • about
  • this
  • unstoppable
  • network
  • generation.
  • Based
  • on
  • extensive
  • research,
  • they
  • venture
  • into
  • a
  • series
  • of
  • predictions
  • on
  • the
  • behavior
  • of
  • this
  • young,
  • digital
  • generation.
  • A
  • generation
  • that
  • is
  • always
  • online,
  • everywhere.
  • To
  • whom
  • socials
  • are
  • not
  • a
  • discovery,
  • but
  • a
  • necessity.
  • What
  • will
  • the
  • consequences
  • be
  • in
  • social
  • matters?
  • In
  • the
  • eld
  • of
  • marketing?
  • Or
  • sports?
  • Gen
  • Z
  • is
  • a
  • book
  • that
  • is
  • in
  • the
  • center
  • of
  • life.
  • This
  • is
  • a
  • book
  • for
  • everyone
  • who
  • wants
  • to
  • get
  • to
  • know
  • Gen
  • Z
  • better.
  • And
  • wants
  • to
  • understand
  • how
  • to
  • inspire
  • this
  • generation
  • by
  • behaving
  • in
  • a
  • morally
  • responsible
  • way.
  • Let's
  • head
  • for
  • a
  • nicer world!
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