0
ISBN
9780743226035
Genre
Algemeen
Verschenen
28-01-2020
Bindwijze
Ebook EPUB
Taal
Engels
Uitgever
Free Press
Auteur(s)
Robert A. Burgelman
Strategy Is Destiny
How Strategy-Making Shapes a Company's Future
Robert A. Burgelman
In winkelmandje
Leesfragment
€19,00
How
did
a
pioneering
company
in
the
semiconductor
industry
not
only
survive
but
thrive
in
the
face
of
the
explosive
change
and
upheavals
that
forced
it
to
transform
itself
twice
in
the
course
of
its
thirty-year
history?The
answer
lies
in
the
quality
of
its
strategy-making
process,
contends
leading
strategic
management
scholar
Robert
A.
Burgelman
in
this
extraordinary
book
based
on
an
exhaustive
twelve-year
study
he
conducted
inside
Intel
Corporation.At
once
a
history
of
strategy-making
at
Intel
as
well
as
a
strategy-making
field
manual
that
any
high-technology
manager
will
need
to
consult
frequently,
Strategy
Is
Destiny
truly
describes
strategy-in-action
as
the
way
of
life
of
senior
executives
in
the
corporation
of
the future.
<
1 of 112
>
pro-mbooks3 : libris
