Driving Results Through Social Networks
How Top Organizations Leverage Networks for Performance and Growth
Reeks: Jossey-Bass Leadership Series
Robert L. Cross ; Robert J. Thomas
- Driving
- Results
- Through
- Social
- Networks
- shows
- executives
- and
- managers
- how
- to
- obtain
- substantial
- performance
- and
- innovation
- impact
- by
- better
- leveraging
- these
- traditionally
- invisible
- assets.
- For
- the
- past
- decade,
- Rob
- Cross
- and
- Robert
- J.
- Thomas
- have
- worked
- closely
- with
- executives
- from
- over
- a
- hundred
- top-level
- companies
- and
- government
- agencies.
- In
- this
- groundbreaking
- book,
- they
- describe
- in-depth
- how
- these
- leaders
- are
- using
- network
- thinking
- to
- increase
- revenues,
- lower
- costs,
- and
- accelerate innovation.
