Implementing Value Pricing
A Radical Business Model for Professional Firms
Reeks: Wiley Professional Advisory Services
Ronald J. Baker
- Praise
- for
- IMPLEMENTING
- VALUE
- PRICINGA
- Radical
- Business
- Model
- for
- Professional
- Firms"Ron
- Baker
- is
- the
- most
- prolific
- and
- best
- writer
- when
- it
- comes
- to
- pricing
- services.
- This
- is
- a
- must-read
- for
- executives
- and
- partners
- in
- small
- to
- large
- firms.
- Ron
- provides
- the
- basics,
- the
- advanced
- ideas,
- the
- workbooks,
- the
- case
- studies-everything.
- This
- is
- a
- must-have
- and
- a
- terrific
- book."
-Reed
- K.
- Holden
- founder
- and
- CEO,
- Holden
- Advisors,
- Corp.,
- Associate
- Professor,
- Columbia
- University
- www.holdenadvisors.com"We've
- known
- through
- Ron
- Baker's
- earlier
- books
- that
- he's
- not
- just
- an
- extraordinary
- thinker
- and
- truly
- brilliant
- writer-he's
- a
- mover
- and
- a
- shaker
- on
- a
- mission.
- This
- is
- the
- End
- of
- Time!
- Brilliant."
-Paul
- Dunn
- Chairman,
- B1G1®
- www.b1g1.com"Implementing
- Value
- Pricing
- is
- a
- powerful
- blend
- of
- theory,
- strategy,
- and
- tactics.
- Ron
- Baker's
- most
- recent
- offering
- is
- ambitious
- in
- scope,
- exploring
- topics
- that
- include
- economic
- theory,
- customer
- orientation,
- value
- identification,
- service
- positioning,
- and
- pricing
- strategy.
- He
- weaves
- all
- of
- them
- together
- seamlessly,
- and
- includes
- numerous
- examples
- to
- illustrate
- his
- primary
- points.
- I
- have
- applied
- the
- knowledge
- I've
- gained
- from
- his
- body
- of
- work,
- and
- the
- benefits
- to
- me-and
- to
- my
- customers-have
- been
- immediate,
- significant,
- and
- ongoing."
-Brent
- Uren
- Principal,
- Valuation
- &
- Business
- Modeling
- Ernst
- &
- Young®
- www.ey.com"Ron
- Baker
- is
- a
- revolutionary.
- He
- is
- on
- a
- radical
- crusade
- to
- align
- the
- interests
- of
- service
- providers
- with
- those
- of
- their
- customers
- by
- having
- lawyers,
- accountants,
- and
- consultants
- charge
- based
- on
- the
- value
- they
- provide,
- rather
- than
- the
- effort
- it
- takes.
- Implementing
- Value
- Pricing
- is
- a
- manifesto
- that
- establishes
- a
- clear
- case
- for
- the
- revolution.
- It
- provides
- detailed
- guidance
- that
- includes
- not
- only
- strategies
- and
- tactics,
- but
- key
- predictive
- indicators
- for
- success.
- It
- is
- richly
- illustrated
- by
- the
- successes
- of
- firms
- that
- have
- embraced
- value-based
- pricing
- to
- make
- their
- services
- not
- only
- more
- cost-effective
- for
- their
- customers,
- but
- more
- profitable
- as
- well.
- The
- hallmark
- of
- a
- manifesto
- is
- an
- unyielding
- sense
- of
- purpose
- and
- a
- call
- to
- action.
- Let
- the
- revolution
- begin."
-Robert
- G.
- Cross,
- Chairman
- and
- CEO,
- Revenue
- Analytics,
- Inc.
- Author,
- Revenue
- Management:
- Hard-Core
- Tactics
- for
- Market Domination
