How to Win the War on Truth

Made to Stick by Chip Heath meets Thing Explainer by Randall Munroe in this illustrated guide to navigating today’s post-truth landscape, filled with real-world examples of disinformation campaigns.

The average person receives 4,000 to 10,000 media messages a day.

It’s no wonder we struggle to separate the news from the noise and fact from fiction--but in these unprecedented times, it’s essential to democracy that we do. For anyone struggling to figure out how to live--and vote--their values, How to Win the War on Truth is here to help. You’ll learn:

• The history of propaganda, from Edward Bernays to Fox News
• Why simple messages are so powerful
• How social messaging creates unconscious biases
• Who profits from propaganda
• How propaganda is manufactured and delivered directly to you

Filled with real-world examples of disinformation campaigns that impact every citizen and clever illustration, How to Win the War on Truth will help you see the world with clear eyes for the first time.