0
ISBN
9781780679242
Genre
Algemeen
Verschenen
14-09-2015
Bindwijze
Ebook EPUB
Taal
Engels
Uitgever
Quercus
Auteur(s)
Tony Morgan
Visual Merchandising Third Edition
Windows, in-store displays for retail
Tony Morgan
In winkelmandje
Leesfragment
€3,99
A
great
introduction
for
retail
students,
this
book
offers
a
user-friendly
reference
guide
to
all
aspects
of
visual
merchandising
and
covers
both
window
dressing
and
in-store
areas.
Using
examples
from
a
range
of
shops,
from
fashion
emporia
to
small
outlets,
the
book
offers
practical
advice
on
the
subject,
supported
by
hints
and
tips
from
established
visual
merchandisers.
It
reveals
the
secrets
of
their
toolkit
and
information
on
the
use
of
mannequins,
the
latest
technology
and
how
to
construct
and
source
props,
and
explains
the
psychology
behind
shopping
and
buyer
behaviour.
This
new
edition
contains
two
new
case
studies,
updated
images
and
new
material
on
digital
and
interactive
visual
merchandising.
Visual
Merchandising
is
presented
through
colour
photographs,
diagrams
of
floor
layouts
and
store
case
studies,
and
includes
invaluable
information
such
as
a
glossary
of
terms
used
in
the industry.
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