Simply Brilliant
How Great Organizations Do Ordinary Things In Extraordinary Ways
William C. Taylor
- 'There's
- no
- such
- thing
- as
- an
- average
- or
- old-fashioned
- business,
- just
- average
- or
- old-fashioned
- ways
- to
- do
- business.
- In
- fact,
- the
- opportunity
- to
- reach
- for
- extraordinary
- may
- be
- most
- pronounced
- in
- settings
- that
- have
- been
- far
- too
- ordinary
- for
- far
- too
- long'Far
- away
- from
- Silicon
- Valley,
- in
- familiar,
- traditional,
- even
- unglamorous
- fields,
- ordinary
- people
- are
- unleashing
- extraordinary
- advances
- that
- amaze
- customers,
- energize
- employees,
- and
- create
- huge
- economic
- value.
- Their
- secret?
- They
- understand
- that
- inventing
- the
- future
- doesn't
- just
- mean
- designing
- mobile
- apps
- and
- developing
- virtual-reality
- headsets.In
- Simply
- Brilliant,
- the
- visionary
- co-founder
- of
- Fast
- Company
- William
- C.
- Taylor
- goes
- behind
- the
- scenes
- at
- some
- of
- the
- unsung
- organizations
- that
- are
- revolutionizing
- their
- otherwise
- humdrum
- fields.
- These
- unlikely
- agents
- of
- change
- range
- from
- a
- parking
- garage
- that
- also
- serves
- as
- a
- wedding
- venue,
- to
- a
- military
- insurance
- company
- that
- puts
- salespeople
- through
- simulated
- overseas
- deployment.The
- message
- is
- both
- simple
- and
- subversive:
- in
- a
- time
- of
- wrenching
- disruptions
- and
- exhilarating
- leaps,
- of
- unrelenting
- turmoil
- and
- unlimited
- promise,
- the
- future
- is
- open
- to
- everybody.
- Simply
- Brilliant
- illustrates
- how
- breakthrough
- creativity
- and
- breakaway
- performance
- can
- be
- summoned
- in
- all
- industries,
- if
- leaders
- dare
- to
- reimagine
- what's
- possible
- in
- their fields.
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