Mavericks at Work

Why the Most Original Minds in Business Win

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  • The
  • first
  • book
  • to
  • document
  • this
  • change,
  • Mavericks
  • at
  • Work
  • is
  • business
  • "edutainment"
  • for
  • a
  • smart,
  • ambitious
  • readership,
  • profiling
  • some
  • of
  • the
  • most
  • exciting—and
  • often
  • eccentric—CEOs
  • in
  • the
  • United
  • States,
  • while
  • detailing
  • their
  • remarkable
  • strategies
  • for
  • success.Who’s
  • going
  • to
  • write
  • the
  • next
  • chapter
  • in
  • the
  • saga
  • of
  • American
  • business?
  • Who’s
  • going
  • to
  • chronicle
  • the
  • best
  • way
  • to
  • compete,
  • the
  • new
  • way
  • to
  • win?
  • That’s
  • the
  • mission
  • of
  • Mavericks
  • at
  • Work,
  • a
  • book
  • that
  • profiles
  • a
  • network
  • of
  • rebels
  • who
  • are
  • creating
  • a
  • new
  • business
  • model
  • that
  • makes
  • use
  • of
  • fresh
  • principles
  • and
  • captures
  • what
  • it
  • means
  • to
  • be
  • a
  • state-of-the-art
  • organization.
  • Including
  • such
  • pioneering
  • companies
  • as
  • ING
  • Direct,
  • Southwest
  • Airlines,
  • Pixar,
  • HBO,
  • Anthropologie,
  • Craigslist,
  • Netflix,
  • and
  • Commerce
  • Bank,
  • this
  • book
  • is
  • nothing
  • short
  • of
  • a
  • lively
  • new
  • intellectual
  • agenda
  • for business.
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